It’s no surprise that Ecommerce is on the rise. With social media, celebrities, and other prominent figures have been able to reach larger audiences than ever before. Potential customers will be able to buy from their phones anytime, anywhere, however, there are other ideas that we should keep in mind beyond that common knowledge.
By personalizing your online interactions, you can create a unique shopping experience that goes beyond casual transactions. Studies have shown that up to an 80% increase in sales can be achieved through personalized customer service. Hyper-contextual targeting with artificial intelligence is also starting to be used by Ecommerce companies to further improve the online shopping experience. This trend is set to play a key role in shaping a more tailored and engaging shopping market as we look towards Ecommerce’s future.
Consumers require an efficient and convenient experience when shopping, as online commerce continues to grow around the world. Brands have to provide consumers with meaningful experiences along their journey. In addition, a huge growth is taking place in the physical store. According to a study commissioned by Shopify, retailers with omnichannel strategies were able to make up a significant gain within the first month of the epidemic when they transitioned their Business over to an Ecommerce version. Businesses will continue to prioritize seamless experiences and omnichannel strategies to meet consumer expectations as they look towards the future.
Retailers are now offering a more convenient way to distribute their products. For instance, Amazon provides excellent delivery for grocery orders, and options like BOPIS (Buy Online, Pick Up In Store) and curbside pickup are gaining popularity. Nowadays, customers can order products online and then pick them up from their local shop without leaving the car. A survey by the National Retail Federation reveals that 81% of consumers are interested in trying it, and 43% have tried it before. This is certainly set to be a significant part of Ecommerce’s future. On average, consumers who choose to pick up their online purchases in stores spend 23% more than those who opt for standard shipping, and they are 13% more likely to complete their transactions.
Due to the high costs of acquiring customers, Ecommerce companies are exploring voice technologies. Research shows that 45% of Millennials use voice assistants such as Siri, Alexa, and Google Assistant when shopping. In anticipation of Ecommerce’s future, many of these activities are carried out using devices such as Google Home or Amazon Echo through a virtual assistant.
Some of the leading Ecommerce experts have put forward these quotes. Here’s what they have to say about the future of this.
“Consumers have more power than ever, and they can use that power to choose where to spend their money. They can also express their ideals through the brands they support. According to Koshi Samarasinghe, Senior Partnerships Manager of Retail at Shopify, companies that align their values with those of their customers will be more successful.”
“The Ecommerce industry is already focusing on convenient shopping, customer service, and personalization. Yes, it’s already a trend, but there are limitations that could be removed.”
“According to Oren Inditzky, VP of Online Stores at Wix, the continued growth of Ecommerce brands, both organic and paid, will be powered by social commerce and shopping.”
“Integrations are a great way to expand your brand presence. Tina Donati, Content Marketing Lead at Alloy, shares how they integrated with several brands for the benefit of their own Business growth.”
“To be successful in digital sales channels, you need much more than just an attractive and easy-to-use online store with strong marketing support. Namely, a smoothly functioning supply chain of goods thanks to perfectly coordinated procurement processes, with real-time availability and a complete overview of assortments. Advarics is the intuitive and complete merchandise management system for modern online retail stores.”
